Film Poster Influences

After looking at our trailer influences, we all agreed that the best poster influences would be the posters for the trailers that inspired us. With only one exception.

"Harry Potter and the Deathly Hallows- part 2" (Dir. David Yates, 2011)- Teaser poster

I suggested this poster as an influence because conflict is represented from two side facing head on, this links to our narrative with the group rivalry and so it fits well. The extreme close up framing captures the faces meeting, having a closer view of their angry/ serious expressions which are intensified by the tight framing. The framing also suggests that they have no choice but to fight because they don't have the option to look elsewhere. The fact the characters are staring directly at each other rather than addressing the audience, increases the intense atmosphere and intrigues the audience more because they are so focused it's difficult to ignore it. The poster is emotive, not only shown by the facial expressions, but also the weather in the background, the deep blues and heavy clouds add a sense conflict because it's storm- like weather- I like this strong use of mise en scene as it begins to emotionally involve the viewer. 

The composition is further defined by the wand that is placed central of the poster. This segregates the two forces, and also represents them to be equal, highlighting how this battle is going to be close and powerful which creates excitement. The use of the colour red towards the bottom can signify the nature of the battle, to be extreme. The red can represent blood, as if blood will be spilled, but it also adds to the aggressive mood because red also represents that emotion, which is reflected in their expressions. The red also contrasts with the blue, they are almost complementary colours, which makes the poster more conspicuous and eye catching, but also reinforces the idea of conflict because they are opposites. Their faces seem very dirty which shows that its going to be a rough end to the film.

As the film franchise is so well established and recognisable by presumably all audiences, on this teaser poster the distributors haven't included the film title, as it may have seemed unnecessary, but also it might have disrupted the composition.  The fact their hand join to hold the wand represents a connection between the two characters which links to the plot, shows they will physically meet in battle but also shows that only one will win because there is only one wand, and only one can possess the power it holds. As the release is very important, it is placed where their hand meet and bottom of the wand.The white and capitalised font stands out against the dark background, so it's an ideal position to catch attention since the audience need to know when it is released. The tagline is placed with the release date as they compliment each other 'IT ALL ENDS 7.15' which also signifies the end of the franchise. The use of the capitals are effective because it makes the tone a lot more serious and louder through prosody because the viewer may perceive it as shouting, making them pay more attention, which will effectively fulfill the purpose to inform. 

"Tomorrow, when the War began" (Dir. Stuart Beattie, 2010)- Main theatrical poster

This main theatrical poster is quite conventional, however not very effective in doing so, for example the tagline and release are evident but aren't emphasised and severely lacks visual importance on the poster. The tagline 'where were you when it all changed?' sounds good because it directly targets the viewer through the personal pronoun 'you' and also references the plot- change. But it is an extremely small font size and doesnt catch attention whatsoever, I had to zoom in to check if it was there, otherwise I would have thought it wasn't included. The face it is the same size font as the institution titles just shows how unimportant it is in fulfilling the purpose to sell the film. As audience members rarely make the decision to see a film based on the institutions unless there is A-list cast ( which would be expressed individually on the poster) , hence the small font, so it's on the poster but not outstanding. To expand on this, institutions are seen as unattractive on a poster, so sometimes the font colour is changed to match its background- on this poster it is orange like the ground to be less noticeable. It seems that the release follows this structure too, it's barely visible below the institutions. And so these elements of the poster have no influenced me, but i have been influenced not to make these mistakes.

 The film title is bold and striking  because it's red and black with some white outlines/colours, catching attention. I like how the word 'TOMORROW' is put forward more than the rest because it refers to the future it adds an idea of mystery and provokes the viewer to think about the future because no one knows what the future holds. But the title continues 'when the war began' so the audience are told what is coming, allowing them to prepare for the action while causing excitement and pinning the genre to be action/war/fiction. The composition of the title is clever because the word 'tomorrow' stretches across/above 'when the war began', the 'T' and 'W' sit either side which packs it in together, suggesting that there is no escaping tomorrow- war is coming. 

Within mise en scene, the use of character composition and the the generic convention of direct address strongly influences me. Having the main characters together helps establish them as a group, while the positioning from front to back helps distinguish who is the main protagonist in the film. The female, Ellie stands confidently at the front of everyone like a leader. Because she is female in breaks the female stereotype and even Props character identities  because she is perceived as the hero and not the damsel in distress. Prominent female lead characters are somewhat unconventional, however this has changed a lot in the past decade or so, for the purpose to challenge conventions and be 'different' because females aren't expected to be as powerful, gaining more interest from the audience when she is identified differently. This inspires me, but I think it would be better to have two lead characters of both genders to bring them together rather then separate them because in todays society there is less of a gender barrier and i would want the film to be very contemporary and reflective of society, since our idea is relevant to that notion. Going back to direct address, it simply targets the viewer on an emotional level, making them feel connected and possibly interested. This poster device pairs with the taglines content, and could be perceived as a question directly from the cast, heightening its persuasive effects on the audience because it's doubled up, visually and linguistically. 

The demographic of teenagers is targeted through the cast as they are young and can be seen as teenagers. While the iconic symbols of action and war can attract a young and stereotypical male audience because it's associated with what aggression, something typical males are interested in. But this is balanced by the female lead which may attract a female audience because they can relate to her. 

Their costumes are generally black and dark which seems to reflect the narrative and character development. As they are young you'd expect them to wear colourful clothes normally but the black choice suggests how they have had to change completely- becoming mature, equal, focused and the same, which helps establish their equality and group. The connotations of black suggests they are behaving differently (not so much evil), as they are in a war they are fighting for survival. Their tight black clothes and belts can show how they are strict and physically prepared for combat, and can reiterate the idea of action. 

The orange and dark colour scheme is defined the iconography, creating a dark and heated feel. Their skin is tanned and sweaty as if they've been working hard and getting into some serious action. This is reinforced by the stitched collage above their heads in the background. Iconic imagery of war and action pin points the genre as action, as there are explosions, a helicopter with a spotlight and jets in the sky and soldiers on a bridge coming forward holding torches-ultimately intensifying the poster because there's a lot of it. The helicopter search light looks good because it conveys the idea that they are hunted almost. The landscape behind them is on a canted angle which is effective in suggesting the idea of disruption and corruption- I feel influenced by this. As all the imagery of destruction is behind the characters, as if they are walking away from it, can suggest they will do what they need to do to survive. As the explosion is central is encourages the idea that the film is full of action, but also it just keeps the balance because it is eye catching and would disrupt it if it was at one side. The fact it's central helps pair connect it to Ellie the female lead, and conveys the idea that she gets into a lot of danger or even causes some destruction to top the enemy soldiers. These elements of the poster in particular all help fulfill the dual purpose to sell and entertain because the film looks very exciting. I feel inspired to try and include some images from my trailer in the poster to strengthen the plot idea and generic features of a film poster so that it's more effective.

These are some character posters with the aim to introduce the characters to the audience, probably because there is a big main cast all on the same team and the trailer didn't really have time to address each character, so perhaps the distributors thought this was needed. I think it's an inspiring and good idea, and has been creatively done because their names are highlighted in the shotgun target rings- informing the viewer of who they are so they can establish a relationship; but also sneaking elements of the narrative in through relative iconography. They have been paired according to the character relationships- positioned in front of each other or facing in certain ways to convey relationships (e.g. Kevin and Corrie are initimate because they face each other, wheres as Robin and Chris don't and the other two are placed to show who protects who, like Homer protects Fi). These posters include the title on the side which fits nicely, and also has the release date and web address 'twtwb.com' for interested audience members. I feel inspired by these although my ancillary task is to create a main theatrical poster- that doesn't mean we cant make some for development and fun.

"The Hunger Games" (Dir. Gary Ross, 2012)- Main theatrical poster

This poster is quite different from my other influences because it's an extreme close up of the main protagonist. The canted angle and tight framing helps reinforce the idea a dystopian land with no freedom. This poster doesn't influence me as much because it's so focused on one character and our film focuses on groups. But direct address is clearly used, and the release date is also evident.

 I think the framing contrasts with the tagline 'the world will be watching' because it has ideas of the world mixed with just one person, implying the importance of this character. I think mentioning the world in the tagline is influential because it includes everyone, all audiences (as well as subtly linking to the plot). This poster influences me to juxtapose the idea of the groups in our film with the world. 

"The Road" (Dir. John Hillcoat, 2009)- Main theatrical poster

This poster is very different to the others, shown mainly in the colour scheme because this is drained and empty of colour to show the diminishing of the world and life itself, whereas the others are bursting with colour, temperature and contrast. The main colour seems to be white, introduced by the background and world around them that is so lifeless. This allows their dirty and dark figures to stand out against it- life still exists though it is stained from the decline of all humanity. We should take influence of the use of colour, to best reflect our film.

Their costumes, make up and facial expressions help put forward the idea that it is a cold, harsh world now because they look weathered and dirty, metaphorically showing the world changing naturally but not for the best.The man hasn't shaved because he wont have that luxury, this character representation makes the plot see more realistic because it's important that in a movie about global change, that it's shown in all aspects of life. The young boy is struggling to keep his coat closed from the wind, suggesting the fight for survival again, and gaining sympathy from the viewer.

Yet they have to keep on going forward to survive, shown by walking towards the viewer. Although direct address is not used, the man look ahead, into the future. I think this works well because choosing not to connect with the viewer, maintains the narrative idea by keeping isolated them from us (life) it's as if they don't know their is other life out there. I like this idea, it's influenced me. I'm not sure if ignoring the audience will work well with our film however, because we have a young target audience of 12A there are many films that would be competing with us for that audience therefore it would be more effective to directly address the demographic and lead them in.

The film title is central like the man, showing he is the main protagonist, travelling the road. The name symbolises the journey they will go on, though because it is just called 'the road' it brings an element of loneliness to the meaning because it's only one thing. The sophisticated and clear font doesn't reflect the film as well, but suggests a more adult and mature audience, and makes me think it's going to be a critically acclaimed film for it's relevance. Above this are three cast members in a small font, while the main actor 'Viggo Mortensen' sits at the very top of the poster in a bigger font, because he is a recognised actor (played in the popular 'Lord of the Rings' and 'A history of violence')that might pull in some more, possibly younger audiences. Perhaps we could take influence from the font, and cast conventions. 

The second poster I've included acts like an opposite to the first since it's the opposite angle. This manages to fit stronger iconography in, for example the heavy clouds and even a minute view of the ruins/silhouette of a city ahead of them, helping reflect the end of the world because it's so grim, empty but rich in a dangerous and unpleasant atmosphere. The tagline 'Where civilization ends, the battle for survival begins' is included on this alternative poster; securing the narratives idea so that the demographic fully understand what it's about and want to see it. 

I appreciate the hidden identity in this poster because it's more intriguing as the viewer would want to see their faces/ how they might look living in a world like that. I like how their figures also form a slight silhouette, making the an appropriate place for the title and cast to be composed, in order to stand out in a central positioning. In comparing their poses, in the first one, due to the depth of field, the man looks a lot bigger than the boy  (the boy is further behind him) making him seem more protective while also making the boy seem younger and vulnerable. But it looks like they maybe holding hands, suggesting the actual sizes of them, perhaps it was photo-shopped to look like that. In the second poster, they are more connected through the hand over the shoulder, again showing protection and togetherness as they face the wrecked world. The second poster inspires me because it's iconic and creative, though I doubt it will fit our narrative as well. Both posters are quite conventional, and again include almost invisible institution details, but not a release date.

Another (teaser) poster for The Road has influenced me because the mise en scene is effective in creating iconography of death and the journey they go on. I also love the blue filter because it looks cold and gloomy which makes it more interesting. Perhaps we could have a cold temperature in our poster because it's sad and moody, which can be reflective of the plot and teenagers. We could also have some appropriate location linked to the film. 

"I am Legend" (Dir. Francis Lawrence, 2007) -Main theatrical poster

This poster is very similar to 'The Road's style. I just like the representation of the broken bridge, suggesting disconnection. I would like a poster a s powerful as this because of how it's been edited to look like a major city like New York was affected by the worlds end, but we dont have the skills, or  a place as well recognised to use. Though I do like the catchy and contradictory tagline 'The last man on earth is not alone' because cleverly makes the viewer think twice which connects them further and encourages them to want to see the film. 

I think I am most influenced by the Tomorror, when the war began and Harry potter poster, I just want to reflect the narrative well and include direct address and strong iconography for an effective poster.

Influence- Lord of the Flies

This novel was written by William Golding
And we read/watched it in GCSE Literature

A group of young boys are stranded on an Island with no adults, they try to maintain humanity and social stability by organising rules, duties and electing a leader. There is a natural leader (Ralph) and a tyrannical anti-group leader (Jack), who separated from the main group to establish his own group in order to have the power he desires. 

Jack is presented in the group of choir boys, he is their leader up until they meet the other group. The difference in groups comes from costume and class (choir boys are characterised as higher class). They wear black robes to begin with, and Jack wears a black hat, covering his ginger hair, in the time the book was written, ginger hair was associated with evil and devil, which can represent how he is hiding his bad side to begin with.

The beach is seen as religious and safe place due to the connotations of paradise, whereas the forest is seen as a wild place darkness and monsters.

Two boys are killed, one being an accident risen from fear of the monster, and one being purposefully executed towards the end, highlighting the loss of civilisation and innocence. Mob mentality is also shown through a forest chase that occurs at the end, as the bad group are hunting down the protagonist leader- evil almost conquers good until they are all rescued.

Aspects that have influenced me:

• Biblical connotations (antagonist)
• No adults means no civilisation 
• Rival groups (group identity/mob mentality)
• Good vs. Evil 
• Behavioural change
• Death
• Beach/ forest location symbolism
• The psychology of man in the wild 

Influence- Tomorrow, When the War Began

Tomorrow, When the War Began (Dir. Stuart Beattie 2010) 

A group of highschool teens come home from a camping trip to find their town has been invaded and their familes have been taken. This gains a view of how teens react in an event with no adults. Themes such as friendships and morality play into the themes of war and survival. Here is the trailer:

The trailer jumps right into the narrative through the use of dialogue, making it clear they the characters are planning camping trip further away than before, this is so that the audience instantly grasps the context of the plot. The  fast paced guitar music also sets the positive tone to reflect teen life, and also targets the teen audience because it' something that audience will possibly listen to.  This beginning montage captures the good and normal parts of their life- following Todorovs narrative theory as this will help add structure to it, making it easier to understand and follow. This continues with helicopter shots of their car travelling along the roads on the montains which creates excitement a massive sense of freedom because it's like the viewer is flying along which and maintains the audiences interest. The helicopter shots show that the film is well shot and has been committed to, showing that its worth watching and fun.  The music jumps a little louder as the first production credit frame come on-screen and even the design looked very positive and professional, showing that you can rely on the film to be a good film. 

further montage scenes move the viewer though the story, entertaining the teen audience with subjects that they can relate to, such as 'what is this? makeup?!' this is humorous because they are going camping yet one girl brings makeup as if its a camping essential- some female audience member might agree in laughter. Whereas another male character say 'Homer, do you even know where we're going?' which is probably a phrase everyone has heard while exploring with friends- dialogue like this will keep the target audience connected to the plot so that they end up wanting to watch the rest. We also start learning the names of characters which begins to develop them and bring the viewer closer to them which is important because there needs to be a relationship between the viewer and trailer if they are going to see it. 

They are now 'further up the river' set in a nature reserve. The first copy says 'A place for freedom' which will entice the teen audience because at that stage in life they will recognise how valuable and sometimes unattainable freedom is, making the film more interesting to watch. The music matches the on-screen action very well as the song lyrics come as the teens are running through the water playing a ball game, making it seem exciting and fun to watch. To support this, there's a shot of a female character taking her t shirt off with her swimming costume underneath, followed by and reverse eye line shot of Homer, stopping what hes doing because hes distracted from the game- time stretch has been utilised her because its almost slow motion, used to represent his attraction. Then we cut to his eye line shot of the girl looking occupied/disinterested in him or the game, resulting in another character knocking Homer down as part of the game.  This will entertain the audience because it's conventional of teen movies to emphasise gender stereotypes and attraction through humor so that its less serious, like this scene. This might also be seen as minor 'eye candy' for some audience members which will maintain their attention. A shot of the other female character pointing and laughing at this also cues the audience to laugh and connect with the characters. 

This is rounded of with the copy 'A time for friendship' because it sums up the introduction/context of the plot. It's also a key theme which facilitates the plot as it begins to unravel. The following intertitles 'And it was all' 'About to change' contrast with the typical campfire shots and voice over 'let's do this again, in the same place, and the same people', because it seems like the 'time for friendship' is sort of over when interrupted by Todorovs narrative theory. The campfire scene and VO of the group wanting to do it again are conventional plot devices that relate the to teen audience, but contrasts with what's about to occur. There's further emphasis on change because it happens so fast, from having a really good time, to the disruption being introduced all in the same place...

As they are laid under the stars sleeping, dozens of jet planes cross the sky and wake them. This threat is naturally portrayed through the use of the extreme low angle looking up and tracking them. The pace drastically changes pace as this point, as if the the speed of the jets crossing the sky has influenced this. The dramatic tonal and rhythmic changes is meant o represent the disruption and change the copy warned the audience about. Match on action is exercised to create this effect as the plan shot cuts to a missile launching into a house in the same direction of movement and speed, ultimately exploding the house- symbolising what I have just talked about, but also linking to the change in the changes and intrusion on domestic life, suggesting their parents aren't safe. 

Continuing this pace, quick cuts with corresponding beats sets the new tone. Withing mise en scene, its set at night to represent the darkness and fear, while armed forces are also introduced in this part so that they gain the enemy identity, confirming war as the title suggests. I like the use of the oranges from the explosions and the blues from the artificial lights, as they are complementary colours they are opposites that contrast and through mise en scene, represents conflict within the plot- two side like a war. 

We then jump to the scenes when the characters realise their parents are gone, shown by the dramatic acting, calling for them and saying 'hello?!". Then a group shot captures them to establish that they are closer together now they realise something is wrong, they have to stick together and work as a team. "theres no dial tone" is a line that shows they are disconnected from the world which emphasises their connection with each other. Now a main protagonist begins to become distinguished- through a mid shot of Ellie looking out in the distance, her expression is serious which highlights her attitude towards this situation as if she wants to conquer it, shown by the eye line establishing shot of the bay.  A much more decorated inter-title explains that its from a novel, and also conventionally signifies the halfway point of the trailer, before the problem starts to become dealt with.

Rock music is used to create excitement and changes the outlook/tone of the trailer to be more confident and intense, as they begin to plan to solve the problem- as part of the narrative theory.  This is shown by a montage of shots of group preparing to restore the power, and dialogue of them planning how. The music also targets the young teen audience as it's expected that they listen to that genre. 

Notes of influence:
-verbally stating the need to fight
-use of copy 'friends become warriors' to signal change in character/plot

(I didn't have time to complete this due to timing schedules and other work, but I watched the trailer plenty of times for inspiration, stated in key points below).

What has influenced me:

• Emphasis on teen life for target audience
• Friendship and change are too key themes that link to the teen genre
• Teens take charge when adults can't
• Teens Vs. adults
• Characters seem easy to relate to, down to earth and like people today (realistic)
• Growing up
• Strong female lead
• Copy and dialogue conveys narrative well
• Music/sound influences pace
• Preparing to fight
• Representation of equilibrium, disruption and restoration (structure
• Music that reflects stereotypical teenagers

Influence- The Road

The Road (Dir. John Hillcoat 2009)

When the world reaches its harsh end, only few live to see it. This Cormac McCarthy adaptation centres around a man and his son, now a motherless child. Bringing him up alone in this post apocalyptic world is the real challenge; with danger around every corner, they must make it to the coast. Here is the trailer:

The trailer begins with a rapid montage depicting the worlds destruction, which has been reflected in the editing style, using fast cuts and special edits to engage the viewers attention, and signify the post apocalyptic genre; instantly targeting the intended audience. Voice over is used over this montage as if  the beginning is a news report, this is effective because it creates a sense of real urgency 'officials have declared a state of emergency' which sets the turbulent tone of the film/trailer. Sound is used to mirror the editing style, bringing the video to life, it matches the news reporters VO because it sounds like a disturbed/untuned radio or tv signal, which implies the world wide forms of communication is dying along with the world.

Copy is used twice during this montage 'one event' 'will change the face of the planet' which indicates the end of the world, as it is important that the audience understand this context so that they receive the plot more smoothly at the trailers pace. The first copy is a minor sentence which then teases the audience for a moment and gains their interest. This also allows more time for the viewer to think, whereas the second copy explains the context, despite the longer sentence that can be unappealing in a trailer. These merge nicely between shots because its faded, and therefore isn't too intrusive yet while the pace is conventionally slow at this early point in the trailer. The copy is in all capitals which pragmatically suggests the intensity of the plot because capitals can be perceived as strong toned and serious in the viewers head. Then the sound and video go blank for a brief moment, as this separates the context of the plot from the in depth narrative, which feels intense to wait for.

An establishing shot of the post apocalyptic world poses as the current setting and time for the rest of the trailer, it is a landscape shot that is introduced with a thump sound for an more impacting entrance. Mise en scene helps the audience understand the plot here-The gritty grey landscape captures the ruins of a city still standing and suggests that mankind is fighting through this apocalypse. But the ships planted on the roads highlights the drastic effects and abnormality of the new world. another establishing shot follows this with a blank space between them, allowing each shot to be individually intense. This location of the black tunnel seems scary which creates fear in the audience. The next shot introduces the protagonist- a surviving man, and so on his family appear in the next few shots; bringing the scope from the world, up closer to this struggling family- now the audience will know they are the main cast. 

Dialogue is used throughout to explain the narrative to the audience 'I will kill anyone who touches you because that's my job' which suggests there are human threats now in this apocalyptic world. Sometimes the dialogue becomes more like a VO because its laid over the next shot, which is good because it joins them to create match on action-a smoother flow in the pace makes the trailer more pleasant to watch as there is less distractions in the editing. 

As the plot develops, copy is used regularly to explain how life works now, through key words such as 'wake', 'search', 'move' and 'hide'. After each copy comes a few shots that relate to it and link to the explanation of the plot. For instance, in 'move' is a close up of a map paired with dialogue 'we gotta keep moving, head south'. The copy 'hide' is key to the plot, we learn this because it is more emphasised by lingering on it for longer while the sound of the next scene mergers over it. This part introduces the antagonists and creates fear in the viewer, maintaining their attention. 

As the plot continues, the sound includes a piano which is conventionally used to create a minor dramatic effect. This is used over the shot of lots of baby skulls in a pile and on sticks, having deep symbolism of death- that a new world will not be born, there is no hope. The edited effect used over this flashes for a second and matches the quick thumps which helps build the tension and convey narrative. 

The antagonists are cleverly portrayed as they are to the viewer. They come into the plot at night fall because darkness has strong connotations of fear, having a subtle effect on the viewers perception and feelings, keeping them intrigued. The pan used can show that the enemies are all around them- the protagonists. The antagonists are introduced in a woodland location holding flame torches which reflects their dangerous and atavistic nature as a way of surviving in the post world. This idea is reiterated by the sound within this scene- the sound of wolves howling strengthens the negative portrayal for the antagonists because wolves are vicious and savage. This sound is also very fitting to the crowd pan shot because wolves travel in packs to survive, and their howl signals that they have found prey and need backup- just like in this scene they are all searching for the man and boy who are  hiding from danger. This is significant because the audience will identify the 'bad guys' and understand how the plot will lay out. 

The music ensures tension is built up fast right after this, when the antagonist exchanges dialogue with the man 'that boy looks hungry, why don't y'all come on the truck' 'look at him again and I will shoot you in the head' 'I don' think you've killed a man in your life' which quite strongly highlights the dangers of people and lack of trust in this post world. He jumps to grab the boy and the father shoots him, it functions as a pre climax because of the rising sound and thump. Then comes the copy which explains that its based of a novel, which can be a USP to some, as it is worth mentioning in the trailer.

after a brief pause the pace increases, which is reflected by the quick beats of the music  that matches the cuts of each faded shot creates an edgy atmosphere. The shots capture the people wearing balaclavas and dull scruffy clothing, the hidden identity and mise en scene clearly represents and identifies these unknown character as antagonists because to the viewers, their clothing is associated with unpleasant criminals. This is clarified with the protagonists dialogue 'they are gonna catch us' 'they will kill us' so now the audience understand that plot is about escaping them as well as surviving in the post world- life and death are too prominent themes within this. The thumping music continues for four beats, matching the quick close up shots of the fathers face with a serious expression and a weapon, showing how he is ready to protect his family. A shot of the fathers face with a match in front of his face is effective because it has direct address, which emotionally includes the viewer further; while the flame  symbolises the lack of light in his life. It could futher symbolise the desperate and primitive nature of their life. Or it can represent how there is hope for them because a flame connotes gods presence and guidance. 

After the blank pause, a voice over is used to re enter the trailer 'everything depends on reaching the coast' which tells the viewer their ultimate aim, highlighting the question at the end 'do they reach the coast?' 'do they survive?' encouraging the audience to find out. In between these snippets of dialogue are more parts from the story showing their 'epic journey' like the previous copy stated', theres a range of different locations used to mirror this, from climbing a hill, to an extreme long shot of them crossing a piece of land at night- interestingly with fire around them which might gain more of the viewers interest. 

The climax starts to weave it's way in near this point. The wife is doubting their survival 'like what? like what?' referring to how they will live through this. This is answered with the close up of a gun being loaded, then a loud voice over comes in 'I will kill anyone who touches you because that's my job' which reiterates how they will survive and the disruptions they face because of all the threats out there- antagonists. The threatening tone in the fathers voice creates a small step up ready for the climax. 

The intense music kicks in at this point to signify the climatic part of the trailer, the audience will instantly pay more attention. The copies reflect this part of the trailer too by having a more dramatic entrance and font style 'this fall'  is placed here so the audience know when it comes out. The are copies such as 'run' 'protect' 'sacrifice' and 'kill' with shots of relevant happenings right after, like the run copy has them being chased by the enemies across a field. This highlights how action packed the film is which always gain the audiences attentions because its more exciting- especially the stereotypical male audience because they are known to like films of this genre more than a chick-flick for example. These copies are different from the last set because they explain what is needed to overcome the antagonists. Again the editing matches the music to create the intense pace for the ending. During this part the boy asks his father 'are we gonna die?' which will gain the sympathy of the audience because it shows the emotional effects on the characters- its more effective when two contrasting things come together like a young boy and death.

The music settles for a second as the father says 'we are gonna survive this' to emphasise the importance of that line because its what the plot is all about. The music comes right back in for more montage imagery shots of brutality and violence shown through an explosion, and holding weapons like they are about to use them. For a final climatic end the music ends very loudly and abruptly, as the film title emerges from the darkness, accompanied with a quiet metallic sound to match the movement of the title- the audience may remember it more. After this is the conventional main institution details. 

I am inspired to use:

• An apocalyptic event (genre)
• Explain the context of the story (the past)
• colour/flash edits on frames for more effect
• Dialogue over blank frames so its more important/focused on
• Dialogue overlapping frames 
• Close up shots of the characters emotionally expressive faces
• Symbolically introduce antagonists
• Use young child character for sympathy
• Group rivalry and death
• Chase scenes to show fear
• Destructive weapons to show violence
• Introduce locations that reflect the current world-paired with music
• Use fire and torches as sources of light in the darkness for representations 
• Doubtful character asking questions to prompt the viewers thoughts
• Shots that visually suggest the plot- helps pace and atmosphere
• Balaclavas for antagonists in some scenes
• Talking about survival
• Montage imagery from the plot to build upto the climax
• Use plenty of copy to explain the story and key themes in the plot
• Copy should reflect the music/certain parts of the trailers structure
• Film title emerges from the darkness
• 'From the best selling novel' as USP