Audience Survey

As required, after producing the first draft of the trailer, we created a questionnaire to collect some audience feedback, as this would direct us in improving the trailer, or recognising the qualities. Even thought we targeted some of the demographic of teens, it also gives us a sense of audience- who our film is aimed at from a public perspective, while also reassuring us that the genre and plot was conveyed, or not.

Here is the planning of the questionnaire:

We created these questions because we specifically wanted to know what people thought about these aspects of our production work. They are clear and simple so that they don't confuse the audience. Here's the final creation of the questionnaire, we included our production logo to represent us, and stills from the trailer to support the questions to make it seem less boring. We also included a first draft copy of our poster, as in one question we wanted to know how well they complimented each other.

In total we set up three screenings, meaning we collected data from three focus groups. The first two were from an AS media and As film class- this was executed in the Lecture theatre, as a small cinema (the location of the Ged dolly shot). And the third group was from a group of year 10 GCSE media students. This targeted the demographic of 14- 17 year olds who are aware of age certificates and other key points, meaning the data was more valid, reliable and richer in understanding and knowledge. 

We have produced presentations of the data through bar charts and an overall pie chart; an analysis will be included in the Evaluation, as prompted.